The demand for vacation rentals has been on the rise in the US and several other nations in the past decade. In 2013, this demand if further expected to increase. Mentioned below are major trends that are expected to impact the sector in 2013. Rental owners must consider these developments if they want to improve business.
Today a traveler wants to contact the property owner directly, this is because most are connected to the internet which allows them to search for and make direct contact with the rental facility. This helps cut additional commissions charged by the travel agents. At present, many holiday houses don’t have their own websites and are reliant on travel agent advertising. So the development on an online presence will increase in 2013.
To keep pace with the rising demand for rental accommodation, vacation properties must be professionalized. Old fashion personal management techniques used by many rental owners won’t cut the cake so the introduction of professionally qualified staff is expected to increase in 2013 also take benefits and make money by investing in Vacation Rental industry.
Beside just development of websites, vacation home owners must also consider the cell phone browser. Smart phones have grown to become the most commonly used gadget in today’s world. Most people have internet access over their phone so the vacation rental companies and property owners must consider upgrading to cell phone browser friendly websites which will help convert the cell phone user to a paying guest.
A 2012 research shows many people’s income levels have increased. Having made the savings, people are beginning to plan for long postponed vacation. With projections showing a spike in travelers in 2013 the demand to cater for their lodging has been prioritized. Property owners must expand if they wish to cater to the demand.
The reviews are already making a huge impact in every business and have already begun creating awareness regarding different holiday homes. This is expected to spike to a new high in 2013. So owners, managers and marketers must keep all clients happy so they can provide positive feedback on the review pages.
The past decade has seen many hotels loose a large percentage of clients who chose vacation rentals due to cheaper cost, more special rentals and more facilities. The hotel lobbies have already began making major renovation to attract clients back and this is expected to go into full swing next year. Hence, vacation property owners need to prepare themselves to fight this competition by improving on their services.
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